1
Profit is the starting point, not the answer
Normalised EBITDA (adding back owner perks, removing one-offs) is multiplied by a factor. For ₹1–25 Cr Indian businesses that factor typically ranges from 2.5× to 6×.
Guide · 6 min read
What your business is worth, and why
Owners usually hear a multiple from a friend. Buyers pay for transferable profit, and discount everything that depends on you.
2
What moves the multiple
Recurring revenue, documented processes, a second line of management and low customer concentration raise it. Owner dependency, messy records and a single large customer lower it, often by a third.
3
Indicative versus formal
Our range is an estimate from your inputs and methodology, useful for planning. A transaction needs a registered valuer and audited accounts.
4
Raising value is mostly preparation
The same work that makes a business easier to hand over (records, delegation, contracts) is what buyers pay more for. Two years of preparation often outperforms two years of growth.
What the assessment shows you
The detailed report shows your indicative range and the four factors moving it, so you know what to fix before anyone names a price.
Check my succession readiness →Free · 7 minutes · private by default